
What Does the Fed Rate Hike Mean for Amazon Sellers and Other Small Businesses Looking to Exit?
As international investors move into “risk-off” mode and flock to traditional “safe-haven” assets, many alternative investments (like FBA sellers) will lack market counterparts that are willing to buy into an asset class that is in its infancy and has shown high levels of volatility. We believe that the ecommerce market for sellers will continue to lack liquidity and multiples will stay low for as long as there is risk of an economic recession. Multiples for sellers could drop even further in tandem with any future interest rate increases by the Fed. Buyers will have a very limited appetite to buy businesses if they think that the acquired earnings could be insufficient to cover their own costs of debt capital (i.e. interest charges).

QueryStax Technology and Team Is Now a Part of Moonshot Brands
We are pleased to welcome the QueryStax team to the family! QueryStax is a reporting and database tool for Amazon sellers and eCommerce agencies. Their products include automated email reporting and ready-to-go SQL databases, which store sellers’ marketplace and advertising data. Founded by Louise Tanski, QueryStax was initially built to solve the needs of her eCommerce management business, where she and her team spend hours each week manually compiling data for client reporting.

Moonshot Brand Research Report: The Aftermath of Covid for Ecommerce
After reviewing and analyzing 100s of Amazon seller accounts over the past year we see a distinct pattern of high sales during the onset of Covid-19 in Spring 2020. Looking at public data sets, we find the Google trend data when searching Amazon is a very good representation of the dynamics at Amazon’s market.

How to Write A Product Description for Amazon
Most of the time, Amazon sellers forget that their product description is one of the most important conversion optimization elements. This article will show you how to write product descriptions that make more sales.

The Business Owner's Guide To SEO
SEO is a vital part of a healthy eCommerce site. These are the fundamentals business owners need to understand about search engine optimization to get it right.

How to Increase Conversion on Amazon
While Amazon has made it easy to start an e-commerce business of your own, knowing how to increase the conversion rate on Amazon can be challenging. Still, following the right steps will ensure that more customers are filling their carts and staying loyal to your brand.

What is a Good ROAS on Amazon?
Have you invested a lot of money in your Amazon ad campaign, and it didn't bring the profit you expected? There are several reasons why your RoAS on Amazon is not getting you any results. But don't worry, we will share with you some tips to know what is a good RoAS on Amazon and how to improve it.

How to Increase Traffic to Your Website
With the Internet being such a vast place to explore, it may be difficult for you to attract your target audience to your website. Fortunately, there are several strategies you can use to increase traffic to your website and maximize your potential sales.

How to Create the Ultimate Sales Funnel
If you wonder why your visitors leave your website without purchasing a product, you may have a weak sales funnel. However, by following the right steps and analyzing your current strategy, you will be able to create the ultimate sales funnel for your business.

Amazon Affiliate Program: Everything You Need To Know
Your website or social account is doing well, and you are wondering how to increase your revenue? One of the best ways to do so is by using Amazon's Affiliate program. If you are new to it and want to learn more about it, we have created a guide with everything you need to know about Amazon's Affiliate program.

How To Make More Money With Google Ads
A well-executed Google AdSense campaign can make this tool one of many revenue streams of your business. However, to make more money with Google Ads, you will need more than just basic knowledge. If you want to learn how to make Google AdSense work for you, we will give you some tips to increase your expertise.

How to Scale Your Amazon FBA Business
Although your Amazon FBA business is doing great and your products are flying off the shelves, you may want to take the next step: you want to scale your business. While this sounds intimidating and the results are uncertain, if the time is right and you follow the proper steps, scaling your Amazon FBA business can be a successful move.

How to Value a Business Based on Revenue
Knowing your business’s worth requires more factors for you to consider even non-financial aspects of the company... and how they can impact the business value.

How to Increase Your Profit Margins
A lot of business owners make the mistake of focusing on top-line revenue. In fact, it’s the profit margin where you should be focusing your efforts.

How to Audit an eCommerce Business
Routine auditing can help business owners take stock of their current efforts and identify areas that may impede their growth and sales goals. This is how to conduct an audit that will help identify opportunities for business growth.

Evergreen eCommerce Niches
It’s truly never been easier to start an online business than it is today. Here are some of the most consistently profitable eCommerce niches to inspire your next venture.

Business Transfer Checklist
When negotiating the sale of a business a business transfer is the final step. This handy checklist will guide you through this crucial part of completing a successful exit.
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What Is A Letter Of Intent? (LOI)
A letter of intent, which is a signed version of a term sheet, is a non-binding letter that is mutually signed before the due diligence process of mergers and acquisitions (M&A) begins. Essentially, it is the contract before the contract.

Business Exit Strategy: Everything You Need To Know
In the process of hustling through the daily grind, many founders often fail to properly plan for the end goal—when the time is right, how do you plan to transition out? A business exit strategy outlines the big picture for your growth goals and will help you stay on track.

How To Value A Business Based On Sales
No matter whether you're looking to sell, find an equity partner or simply understand how much you are currently worth, this brief guide will walk you through the basics of business valuation.

How To Sell An FBA Business
If you feel that you’ve taken your Fulfillment By Amazon (FBA) business as far as it can go and are ready to sell, we’ve put together this guide to make selling your FBA business a little easier.

How To Sell Your eCommerce Business
Now that you are finally in a place where you are considering selling your eCommerce business, there are a few things you should know before moving forward.