How to Value a Business Based on Revenue


August 30, 2021

Knowing your business’s worth requires more factors for you to consider even non-financial aspects of the company... and how they can impact the business value.

How to Value a Business Based on Revenue

When it comes to selling your business, it is natural for business sellers to want to know how to value a business based on revenue. However, determining a business’s market value goes beyond revenue. Knowing your business’s worth requires more factors for you to consider even non-financial aspects of the company.

In this guide, you will learn more about what these factors are and how they can impact the business value.

Importance of Determining Your Business’s Market Value

Are you planning to sell your business? While you might not have any plans for selling your business now, it’s important to consider it for the future. You can use the proceeds of the sale towards your retirement fund or to fund your next big venture.

The reason for selling your business is irrelevant here. Knowing the market value of your business is important for the following reasons:

● It provides you a baseline for your business’s market value. You can compare it to your annual physical exam with your doctor. While a physical exam gives you an idea of the state of your health, regular valuations will also give you an idea about the state of your business’s health. A health metric will give you a measure of how well your business is doing.

● It helps plan for your business’s future. Planning for the future is essential for any business if you want to grow, or consider expansion. But you won’t be able to plan the course of your business’s future unless you know where you currently stand. Valuation provides you with the essential data that you need to identify where you can improve and whatever adjustments need to be made.

● It can help identify gaps. A comprehensive valuation of your business will enable you to pinpoint areas that you can improve on. With this knowledge, you can optimize the performance of your KPIs.

● It helps improve how you manage your business. The ability to track your performance is a crucial aspect of good business management. It gives you the information you need to make decisions that impact your business.

● It creates accountability. Once you identify the gaps in your business performance and are planning the path for the future, it makes you more accountable. You can now more accurately assess where you currently stand in terms of achieving your goals.

How to Value a Business Based on Revenue

Using profitability (in terms of revenue) is one of the foolproof ways to determine the value of a business in the market. Is your business earning profit? It’s an important question to ask and a good place to start when valuing a business.

When buying a business, buyers want to make sure that they can generate adequate profit from your business. A report of your annual sales and profits is where most would start when determining how much a business is worth.

Make sure you look beyond the annual sales and put the focus on profit margin. A higher profit margin makes a business more desirable because it means you are not losing money by investing in it. It is important to have a report of your sales and revenue data over the past few months or year. This will provide a more accurate assessment of the business’s profitability. This is the best approach on how to value a business based on revenue.

Three men analyze a revenue chart on paper

Other Factors for Valuing Your Business

Knowing how to value a business based on revenue is not the only factor you need to consider. Although profitability is an important consideration, you also need to look at other critical factors so you can get a more accurate assessment of a business’s worth. Each of these factors is discussed in more detail below.

Value of Assets

To determine the value of a business, you need to tally the value of a business asset. This includes the inventory and business equipment. If you have any debt or liabilities, you must deduct that from the total value of your assets and you end up with the actual value of the business.

This is a good starting point that will help assess how much a business is worth in the market.

Company Size

The size of the company is another crucial factor used when evaluating business value in the market. The general consensus is that larger businesses have higher valuation. This is mainly because smaller companies have smaller market power. Smaller businesses are also more vulnerable to any market changes.

Small businesses rely on the impact of the presence of business leaders in the organization. Good leadership is, therefore, vital to its success. Larger businesses, on the other hand, have a more established product or service. They have easier access to capital and tend to have more cash flow.

Growth Rate

The growth rate of a company is one factor that buyers look into when buying a business. The market traction is crucial because you want to showcase a business’s growth in comparison to its competitors.

This is one of the important factors that investors look into before buying a business since they want to know how large your market share is. It is also a good indicator of your ability to capture a significant percentage of the market.

Sustainable Competitive Advantage

What is it that sets your products or services apart from others?

It’s something that you need to consider and will be evaluated when calculating the value of a business. It is important that you are able to differentiate yourself from others. This will give you a competitive advantage. Moreover, it will give your target market reasons to choose you over your competition.

Cash-Flow Analysis

The cash flow is also taken into account when valuing a business. It is a complex formulation that provides insight into the amount of money coming into the business. The more cash flow in a business, the more purchasing power it has. Therefore, buyers would want to make sure that a business has sufficient cash flow before investing in it.

Non-Fiscal Factors

The financial aspect of the business is not the only thing that potential buyers consider before investing. You need to assess the value of a business in terms of its geographic location, potential for expansion, and the leadership. These must be taken into account so you can get a more accurate picture of how much a business is worth.

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